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Unformatted text preview: ture of Each Tool Advertising Reach masses of dispersed buyers at low cost an enable the seller to repeat the message many times Allows the company to dramatize its products through visual, print, sounds, and color Able to build long­term image for company Advertising is impersonal and lacks direct persuasiveness One­way communication and can be very costly Personal Selling Most effective tool especially in building up buyers’ preferences, convictions and actions Involves personal action so...
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