RETAILINGWHOLESAILING

Businesspeoplefranchiseeswhobuytherighttoownand

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Unformatted text preview: me grocery items, appliances, clothing, and other goods at deep discounts to members who pay annual membership fees • Wholesale clubs or membership warehouses Organizational Approach Corporate chains: two or more outlets that are commonly owned and controlled Franchise: a contractual association between a manufacturer, wholesaler, or service organization (franchiser) and independent business people (franchisees) who buy the right to own and operate one or more units in the franchise system Retailer Marketing Decisions Segmentation, Targeting, Differentiation, & Positioning Decisions Retailers must first segment and define their target markets then decide how they will position themselves...
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