RETAILINGWHOLESAILING

Ce

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: r “first moment of truth” no longer takes place in only stores Types of Retailers Amount of Service Self­service retailers serve customers who are willing to perform their own locate­compare­select process to save time or money Albertson’s, Target, Kohl’s Used by retailers selling convenience goods Limited­service retailers provide more sales assistance because they carry more shopping goods about which customers need information Sears, JC Penny Increased operating costs result in higher prices Full­service retailers assist customers in every phase of the shopping process Tiffany & Co, Nordstrom Specialty goods More services higher operating costs higher prices Product Line Specialty store: carries a narrow product line with a deep assortment within that line Department store: carries a wide variety of product lines, each operated as a separate department managed by spet buyers or merchandisers Supermarket: a large, low­cost, low margin, high volume, self­service store that carries a wide variety of grocery and household products Conveni...
View Full Document

This note was uploaded on 04/08/2014 for the course MKTG 304 taught by Professor Nyer during the Fall '12 term at Chapman University .

Ask a homework question - tutors are online