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Unformatted text preview: r “first moment of truth” no longer takes place in only stores Types of Retailers Amount of Service Selfservice retailers serve customers who are willing to perform their own locatecompareselect process to save time or money Albertson’s, Target, Kohl’s Used by retailers selling convenience goods Limitedservice retailers provide more sales assistance because they carry more shopping goods about which customers need information Sears, JC Penny Increased operating costs result in higher prices Fullservice retailers assist customers in every phase of the shopping process Tiffany & Co, Nordstrom Specialty goods More services higher operating costs higher prices Product Line Specialty store: carries a narrow product line with a deep assortment within that line Department store: carries a wide variety of product lines, each operated as a separate department managed by spet buyers or merchandisers Supermarket: a large, lowcost, low margin, high volume, selfservice store that carries a wide variety of grocery and household products Conveni...
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This note was uploaded on 04/08/2014 for the course MKTG 304 taught by Professor Nyer during the Fall '12 term at Chapman University .
- Fall '12