RETAILINGWHOLESAILING

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Unformatted text preview: prices by accepting lower margins and selling at higher volume Off­price retailer: a retailer that buys at less­than­regular wholesale prices and sells at less than regular retail Independent off­price­retailer: an off­price retailer that is either independently owned and run or is a division of a larger retail corporation Factory outlet: an off­price retailing operation that is owned and operated by a manufacturer and normally carries the manufacturer’s surplus, discontinued, or irregular goods Warehouse club: an off­price retailer that sells a limited selection of brand­na...
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This note was uploaded on 04/08/2014 for the course MKTG 304 taught by Professor Nyer during the Fall '12 term at Chapman University .

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