Amaticallydifferentretailenvironments wholesaling

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Unformatted text preview: ly with suppliers, send information between stores, and even sell to customers within stores Global Expansion of Major Retailers Retailers with unique formats and strong brand positions are moving into other countries, to escape home markets Retailers can face dramatically different retail environments Wholesaling Wholesaling: all the activities involved in selling goods and services to those buying for resale or business use Wholesaler: a firm engaged primarily in wholesaling activities Selling and promoting Buying and assortment building Bulk­breaking Warehousing Transportation Financing Risk bearing Market information Management services and advice Types of Wholesalers Merchant wholesaler: all independently owned wholesale business that takes title to the merchandise it handles Full­service wholesalers provide a full set of services Limited­service wholesalers offer fewer services to their suppliers and customers Broker: a wholesaler who does not take title to goods and whose function is to bring buyers and seller together Agent: a who...
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