Dcreatebuzzinbusyareas theriseofmegaretailers

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: er­service operations, eventually becoming like the conventional retailers they replaced Pop­up stores­promote brands to seasonal shoppers and create buzz in busy areas The Rise of Megaretailers The rise of huge mass merchandisers and specialty superstores, the formation of vertical marketing systems, and a rash of retail mergers and acquisitions have created a core of superpower megaretailers With their size and buying power, these giant retailer can offer better merchandise selections, good service, and strong price savings to consumers Grow larger by squeezing out their smaller, weaker competitors Growth of Direct & Online Retailing Showrooming­ shoppers check out merchandise at showrooms before buying it online Much of the anticipated growth in online sales will go to multichannel retailers who can successfully merge the virtual and physical worlds Growing Importance of Retail Technology • Progressive retailers are using advanced IT and software systems to produce better forecasts, control inventory costs, interact electronical...
View Full Document

This note was uploaded on 04/08/2014 for the course MKTG 304 taught by Professor Nyer during the Fall '12 term at Chapman University .

Ask a homework question - tutors are online