Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: tacts without a distributor is high) (Number of contacts with a distributor) Distributor aids the transaction to the customer Number of Channel Levels Channel level: a layer of intermediaries that performs work in bringing the product closer to the final buyer Direct marketing channel: a marketing channel that has no intermediary levels Indirect marketing channel: a marketing channel containing one or more intermediary levels Consumer marketing channels: Producer c...
View Full Document

This note was uploaded on 04/08/2014 for the course MKTG 304 taught by Professor Nyer during the Fall '12 term at Chapman University .

Ask a homework question - tutors are online