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Unformatted text preview: tacts without a distributor is high) (Number of contacts with a distributor) Distributor aids the transaction to the customer Number of Channel Levels Channel level: a layer of intermediaries that performs work in bringing the product closer to the final buyer Direct marketing channel: a marketing channel that has no intermediary levels Indirect marketing channel: a marketing channel containing one or more intermediary levels Consumer marketing channels: Producer c...
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- Fall '12