MarketingChannelsDeliveringCustomerValue

Hemarketingenvironmentneededforplanningandaidingexchan

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: ve long­term commitments to other firms How Channel Members Add Value Information: gathering and distributing information about consumers, producers, and other actors and forces in the marketing environment needed for planning and aiding exchange Promotion: developing and spreading persuasive communications about an offer Contact: finding and communicating with prospective buyers Matching: shaping offers to meet the buyer’s needs, such as manufacturing, grading, assembling and packaging Negotiation: reaching an agreement on price and other terms so that ownership or possession can be transferred Physical Distribution: transporting and storing goods Financing: acquiring and using funds to cover the costs of the channel work Risk taking: assuming the risks of carrying out the channel work Marketing channel intermediaries make buying easier for consumers (number of con...
View Full Document

Ask a homework question - tutors are online