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Unformatted text preview: ve long­term commitments to other firms How Channel Members Add Value Information: gathering and distributing information about consumers, producers, and other actors and forces in the marketing environment needed for planning and aiding exchange Promotion: developing and spreading persuasive communications about an offer Contact: finding and communicating with prospective buyers Matching: shaping offers to meet the buyer’s needs, such as manufacturing, grading, assembling and packaging Negotiation: reaching an agreement on price and other terms so that ownership or possession can be transferred Physical Distribution: transporting and storing goods Financing: acquiring and using funds to cover the costs of the channel work Risk taking: assuming the risks of carrying out the channel work Marketing channel intermediaries make buying easier for consumers (number of con...
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