MarketingChannelsDeliveringCustomerValue

Nbytheconsumerorbusiness center

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Unformatted text preview: stribution channel): a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business center Pricing depends on whether the company works with national discount chains, uses high­quality specialty store, or sells directly to consumers online The firm’s sales force and communications decisions depend on how much persuasion, training, motivation, and support its channel partners need Distribution channel decisions often invol...
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This note was uploaded on 04/08/2014 for the course MKTG 304 taught by Professor Nyer during the Fall '12 term at Chapman University .

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