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Unformatted text preview: 9. Did anyone or any factor(s) influence your buying? List all the factors. Factors were how comfortable, the price, and the style. Girlfriend influenced purchase on price and if they looked good. 10. How did you feel after the purchase? Annoyed because the customer service was terrible but happy with the product. 11. What promotional material (advertising, etc.) did you see for this product? None 12. In what way did this promotional material affect your buying decision? N/A 13. What suggestions do you have for the marketers of this product to better serve or satisfy you as a customer? Better customer service, actually have the pants tagged, educate employees. 1...
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This note was uploaded on 04/10/2008 for the course MGMT 331 taught by Professor Alam during the Spring '08 term at SUNY Geneseo.
- Spring '08