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Unformatted text preview: ing the product name from the displayed
list of products and then providing its specifications as requested by the system by
using the TV set at his/her home. The system then quickly searches for all the
models of the named product in the shop that match the customer's requirements.
It then displays the list of selected models and at allows the customer to
interactively examine each model in the list by requesting more details of specific
aspects of the model. For example, if the customer is interested in buying a fridge,
the system displays a list of all models available, and then on customer's request
displays a high quality graphic image of the selected model. The customer can
then interactively rotate the image to examine the look of the model from all
directions, can open the doors of different compartments one-by-one to examine
the facilities inside, can zoom certain parts inside the fridge to have a closer look,
can request for display of the image in all colors in which the model is available,
etc. Once the customer gets satisfied and wants to purchase one, he/she places an
order by filling up a form displayed by the system. The form requests for
information such as product name with model number and color, name a address
of the customer, credit card number, delivery address (the person ordering may
like to gift it to someone), choice of delivery date (for example on birthday), etc.
The system records the order and the purchased item is delivered manually to the
customer by the shop owner.
The virtual reality technology is used to extend the concept of virtual shops to
virtual shopping malls. In this case, the customer is presented with a virtual
shopping street on his/her TV screen with many different types of shops lined up
on both sides of the street. Using interactive TV features, the customer can use the
remote control to have a virtual walkthrough on the shopping street, enter any
shop of his/her choice, have a closer look at the products displayed in it, make
purchases in the shop, t...
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- Spring '14