Unformatted text preview: p, Gopher, or WWW server sites focused on disseminating
timely information about corporate happenings, product announcements,
recent strategic alliances, press releases, and other information of potential interest to existing and prospective customers.
For example, comp.sys.sun.announce
news group contains information about Sun Microsystem's latest product
Feedback about products. In addition to product promotion, commercial
organizations are also using the Internet to gather information about user
satisfaction of existing products, market opportunities of new products, and ideas
for potential new products. This is usually accomplished by putting up an
interactive survey application by the organization on a WWW or Gopher site on
7. Customer support service. Many software organizations are also using the
Internet to provide unprecedented levels of timely customer support.
combined electronic mail, ftp, and other services on the Internet provide all of the
enabling tools necessary to provide such first-rate customer support.
example, bugs in fielded software products can be reported to an organization via
electronic mail, and bug fixes, minor releases, workarounds, known problems and
limitations, and general advice about a product can be made available by an
organization to its customers via an ftp server.
On-line journals and magazines.
The Internet now has literally
thousands of electronic subscriptions that can be found both for free and low cost.
There are many Gopher and WWW sites on the Internet that deal with electronic
versions of many journals and magazines. For example, the Internet edition of
the Times of India newspaper is available at the Internet site
http://www.timesofindia.com. Researchers are working in the direction to extend
this idea to support full-fledged electronic libraries on the Internet.
9. On-line shopping. The Internet has also facilitated the introduction of a new
market concept that consists of virtual shops. These shops remain open 24 hours
all the year round and are accessible to purchasers all around the world. They
provide information about products or services for sale through ftp, Gopher, or
WWW servers. Using the Internet services, customers submit specific product
queries and request specific...
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This document was uploaded on 04/07/2014.
- Spring '14