Lecture10-M25,M26

Ourmindsworkbyhaving oneideatriggeranotherthis

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Unformatted text preview: invisible memory”&because&it affects&us unconsciously. We&may&have&biases and&associa/ons&stored in&memory&that&also influence&our&choices. Priming: Study:&People&primed&with moneyErelated&words&were less&likely&to&then&help another&person. Study:&Priming&with&an image&of&Santa&Claus led&kids&to&share&more candy. Study:&people&primed&with a&missing&child&poster&then misinterpreted&ambiguous adultEchild&interac/ons&as kidnapping. Retrieval&is&Affected&by&Ac8va8ng&our&Associa8ons Priming&triggers&a&thread&of associa/ons&that&bring&us&to a&concept,&just&as&a&spider feels&movement&in&a&web and&follows&it&to&find&the bug. Our&minds&work&by&having one&idea&trigger&another;&this maintains&a&flow&of&thought. ContextCDependent Memory Words'learned underwater'are'be...
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