32 figure 113 barriers to development of online

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Unformatted text preview: Source: www.northwestsupplies.co.uk; Opportunity Wales David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012 Slide Slide 1.32 Figure 1.13 Barriers to development of online technologies Source: DTI, 2002, from Business in the Information Age, International Benchmarking Study 2002 (2002), Crown Copyright material is reproduced with permission under the terms of the Click-Use Licence David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012 Slide Slide 1.33 Figure 1.14 A simple stage model for buy-side and sell-side e-commerce David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012 Slide Slide 1.34 Drivers of Consumer Adoption Driver Marketing approach 1 2 3 4 5 6 David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012 Slide Slide 1.35 Barriers to Consumer Adoption Barrier Marketing approach 1 2 3 4 5 6 David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012 Slide Slide 1.36 Figure 1.15 Variation in different online activities by gender Source: UK National Statistics (2006) Individuals accessing the Internet – Report from the UK National Statistics Omnibus Survey . Published online at www.statistics.gov.uk David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012...
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