Com business plan reports david chaffey e business e

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Unformatted text preview: ting your assignments via Turnitin.com (Business Plan reports) David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012 Slide Slide 1.6 Management of Electronic Commerce Systems Formation of your group – no more then 5 people in each group Each group will pick a Group Leader Group is responsible for all of the group work for this course which represents 30% of the grade: § § § 10% weekly Business cases (8 of 10) 5% weekly Business case presentation 15% Business Plan and presentation David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012 Slide Slide 1.7 E-Business Innovation and Opportunity • Since Google was launched in 1998 which e-business start-ups have transformed the way we work, live and play? • How has Google innovated in search and its business table? • See Table 1.1 for some of the major innovators. David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012 Slide Slide 1.8 Figure 1.1 Google circa 1998 Source: Wayback machine archive: http://web.archive.org/web/19981111183552/google.stanford.edu David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012 Slide Slide 1.9 Figure 1.1 Google circa 2012 Source: Wayback machine archive: http://web.archive.org/web/19981111183552/google.stanford.edu David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012 Slide Slide 1.10 Yahoo last week has changed it Logo David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012 Slide Slide 1.11 Yahoo’s Old Logo’s David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012 Slide Slide 1.12 The Impact of the Internet on Business • Andy Grove, Chairman of Intel, one of the early ad...
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This note was uploaded on 04/07/2014 for the course ADMS 3521 taught by Professor Johnk. during the Spring '12 term at York University.

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