Willitblendcom david chaffey e business e commerce

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Unformatted text preview: tion, © Marketing Insights Limited 2012 Slide Slide 1.26 Figure 1.8 Blendtec viral campaign micro-site Source: www.willitblend.com David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012 Slide Slide 1.27 Figure 1.9 Evolution of web technologies Source: Adapted from Spivack, 2009. David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012 Slide Slide 1.28 Summary and examples of transaction alternatives between businesses, consumers and governmental organizations Figure 1.10 David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012 Slide Slide 1.29 Additional Activity – Drivers and Barriers to Adoption • You are in a team of advisers at a local business link (a local government agency encouraging adoption of e-commerce) • List: – Drivers to adoption of sell-side e-commerce by business and how you can reinforce these by marketing benefits – Barriers to adoption of sell-side e-commerce by business and how you can reinforce these by stressing benefits. David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012 Slide Slide 1.30 Cost / Efficiency and Competitiveness Drivers • Cost/efficiency drivers – – – – Increasing speed with which supplies can be obtained Increasing speed with which goods can be dispatched Reduced sales and purchasing costs Reduced operating costs. • Competitiveness drivers – Customer demand – Improving the range and quality of services offered – Avoid losing market share to businesses already using e-commerce. David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012 Slide Slide 1.31 Figure 1.12 North West Supplies Ltd...
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This note was uploaded on 04/07/2014 for the course ADMS 3521 taught by Professor Johnk. during the Spring '12 term at York University.

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