Decode+Media+2 (1).pptx - o Decode Media o What Are They...

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o Decode Media o What Are They Really Selling? By Kassem Sadek
Analyzing the three Commercials of: Jeep Commercial Image:(America, n.d.) Captured from the video Ram Trucks Commercial Image:(Trucks, 2013) Captured from the video Peta Commercial Image:(Peta, 2009)
Media Terms Definitions: Audience: They are the targeted consumers of media text, in addition to every person exposed to this text. Branding: It is the image that reflects and gives the product identity in the market. Narrative: It is how the story is told by sequencing of events across time and space. Construction: The process of giving the media text a meaning through variety decisions in order to keep the audience interested in the text. Deconstruction: The process by which the audience or consumer can be able to understand and construct the meaning of the media text. Stereotypes: A form of media representation that use a common characteristics to represent a certain group. (Boles, n.d.)
This ad made me feel happy with emotions full of patriotism. The construction of this ad appeals to patriotism, the love and importance to our families and our soldiers. (Lumen, n.d.) The characters in this commercial are wives who are waiting for their husband to come back from military, kids who are waiting for their dad and mothers who are also waiting for their sons. The assumption is that Jeep provides safety and gathers the family. I was sympathized with those characters which made me totally convinced to purchase the product that they are showing which is the Jeep. Oprah was the emotional soundtrack in this commercial. So me as a viewer of this ad, I was influenced since it is a soundtrack of celebrity since her words was full of passion, emotions and love. ( construction). The narrative of this advertisement and after deconstructing it is that to show how happy would a family be if their soldier came back safe to his home after along time waiting from them since at the beginning of the ad

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