Lecture 1

Keys to geong useful informa9on be careful about the

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: example Descrip9ve Research Descrip9ve research is a systema%c, objec%ve observa%on of people. The goal is to provide a clear, accurate picture of people’s behaviors, thoughts, and aPributes. Case Study Observing and gathering informa5on to compile an in ­depth study of one individual Benefit: Can be a source of ideas about human nature in general Example: Baby cries whenever he hears a Jus9n Bieber song Danger: Overgeneraliza9on from one example (Do all babies dislike Jus9n Bieber?) Strategies for gathering this informa9on: Case Studies Naturalis9c Observa9ons Surveys and Interviews Naturalis9c Observa9on Observing “natural” behavior means just watching (and taking notes), and not trying to change anything. This method can be used to study more than one individual, and to find truths that apply to a broader popula9on. Surveys and Interviews Defini9on: A method of gathering informa9on about many people’s thoughts or behaviors through self ­report rather than observa9on. Keys to geong useful informa9on: Be careful about the wording of ques9ons Only ques9on randomly sampled people Wording effects the results you get from a survey can be changed by your word selec9on. Example: Q: Do you have mo5va5on to study hard for this course? Q: Do you feel a desire to study hard for this course? Why take a sample? • If you want to find out something about undergraduates, you can’t interview every single undergraduate on Earth. • Sampling saves 9me. You can find the ra9o of colors in this jar by making sure they are well mixed (randomized) and then taking a sample. Random sampling is a technique for making sure that every individual in a popula%on has an equal chance of being in your sample. popula5on sample “Random” means that your selec9on of par9cipants is driven only by chance, n...
View Full Document

This note was uploaded on 04/07/2014 for the course PSYCH 10 taught by Professor Zaidel during the Fall '08 term at UCLA.

Ask a homework question - tutors are online