Social Psychology Ch.4: Behaviors and Attitudes II - Andrew Hove SP Home Notes Ch.4 p.134-148 BEHAVIOR AND ATTITUDES Why Does Our Behavior Affect Our

Social Psychology Ch.4: Behaviors and Attitudes II - Andrew...

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Andrew Hove September 19, 2012 SP Home Notes: Ch.4 p.134-148, 9/19/12 BEHAVIOR AND ATTITUDES Why Does Our Behavior Affect Our Attitudes? - Self-presentation theory - Cognitive dissonance - Self-perception theory Self-Presentation: Impression Management - We express attitudes that match our actions: we may pretend those attitudes - People express their changed attitudes even to someone who has no knowledge of their earlier behavior Self-Justification: Cognitive Dissonance - Cognitive Dissonance: tension that arises when one is simultaneously aware of two inconsistent cognitions. For example, dissonance may occur when we realize that we have, with little justification, acted contrary to our attitudes or made a decision favoring one alternative despite reasons favoring another o If we feel some inconsistency, we feel pressure for change - Selective Exposure: the tendency to seek information and media that agree with one’s views and to avoid dissonant information - Occurs with politicians - Cognitive dissonance theory offers an explanation for self-persuasion

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