consumer behavior - Lana Alter Consumer Behavior A Bride\u2019s Head Revisited Culture has a huge impact on the type of wedding the couple will have

consumer behavior - Lana Alter Consumer Behavior A...

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Lana Alter Consumer Behavior A Bride’s Head Revisited Culture has a huge impact on the type of wedding the couple will have, hence it will have a huge influence on wedding planning. Some cultures are prone to having smaller more intimate wedding resulting in less spending and looking for smaller venues, less money spent on food, decorations ect. With a smaller wedding and less people, less amount of time will go into planning the wedding since so little has to be done. These types of weddings will result in less time spent looking at different brands and marketing will be more difficult in such cases. While other cultures for example the Slavic community/culture likes to have huge weddings, where a lot of spending goes into. The planning for this weddings is a lot more rigorous and the brides want all the information out there to be targeted at them. The guest list is usually very long and a lot of planning has to go into the wedding, a lot of time will be spent searching for big enough venues, seats, and caterers. The couple’s social status also highly

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