Marketing 300 Exam 5 Study Guide

Process responsive business model o sell buy

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: ces that facilitate supply chain arrangements • Anticipatory Business Model o Forecast à༎ Buy components/materials à༎ manufacture à༎ warehouse à༎ sell à༎ deliver Relationship between trading partners was adversarial due to high cost, risk associated with conducting business on anticipatory basis – each firm needed to protect own interest o Key point of anticipatory business model: almost all essential work performed in anticipation of future requirements o Likelihood of misgauging customer requirements rendered anticipatory business model highly risky o Firms in distribution channel duplicated anticipatory process Responsive Business Model o Sell à༎ Buy components/materials à༎ manufacture à༎ deliver o Seeks to reduce/eliminate forecast reliance by joint planning...
View Full Document

This test prep was uploaded on 04/11/2014 for the course MARKETING 300 taught by Professor Xiang during the Spring '08 term at University of Tennessee.

Ask a homework question - tutors are online