Marketing 300 Exam 5 Study Guide

Process responsive business model o sell buy

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Unformatted text preview: ces that facilitate supply chain arrangements • Anticipatory Business Model o Forecast à༎ Buy components/materials à༎ manufacture à༎ warehouse à༎ sell à༎ deliver Relationship between trading partners was adversarial due to high cost, risk associated with conducting business on anticipatory basis – each firm needed to protect own interest o Key point of anticipatory business model: almost all essential work performed in anticipation of future requirements o Likelihood of misgauging customer requirements rendered anticipatory business model highly risky o Firms in distribution channel duplicated anticipatory process Responsive Business Model o Sell à༎ Buy components/materials à༎ manufacture à༎ deliver o Seeks to reduce/eliminate forecast reliance by joint planning...
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