AIR-ASIA-3rd-Question-1.pptx - Would it make sense for Air...

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Would it make sense for Air Asia to move away from its low-cost approach?
Absolutely NOT
Moving away from low-cost approach would lead to- Loss of position as a Low-Cost Carrier Loss of Target Market/Customer Base with Limited Budget Loss of a budget option for the flyers who cannot afford luxury airliners Current quality of service will not be on par with competitors

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