08Activity1.docx - 08 Activity 1 1 Can Research in...

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08 Activity 1 1. Can Research in Motion (BlackBerry) be Saved? BlackBerry's large losses can be recovered by a product development strategy . Through incorporating latest technology trends into the features and designs of their products, BlackBerry will capitalize on innovating new products for new markets. BlackBerry may also use debt funding to raise funds for product creation and research and development. BlackBerry can also use mass customization to reorganize its personnel, processes, and goods to meet the needs of its customers. BlackBerry will be able to deal with today's market conditions and rebound from the massive losses they suffered in the past as a result of this.

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