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Entrepreneurship Business Plan Industry Analysis - 4.3...

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4.3 Industry AnalysisAlthough the school supplies industry has been around for many years, it is still veryimportant in today’s society. Students will be willing to spend money on the productsbecause school supplies play a key role in their success. Over the course of the year,students tend to lose school supplies (especially pens, pencils, and other writingutensils) frequently. Our store will be on hand to provide them with an easy solution.4.3.1 Distribution PatternsFor the most part, traditional distribution channels will be followed. Some of the productsare bought directly from the manufacturers while others are purchased indirectlythrough distributors. These companies have little say in how products are marketed, andso it will be up to our discretion. As in most industries, as volume increases price levelsdecrease.4.3.2 Competition and Buying PatternsWe are buying all of our supplies whole sale, which will make all of our products much

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Term
Spring
Professor
N/A
Tags
Discount store, Variety store, Dollar Stores

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