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Entrepreneurship Business Plan Industry Participants -...

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4.3.4 Industry ParticipantsOur store will be a part of the office supply industry, which includes several kinds ofbusinesses:Brand StoresThese stores are very popular mainly because of their brand. Stores such as Staplesand Target have notebooks and other supplies that are no better than the averagenotebook, but these supplies are often overpriced, compared to less well known orgeneric items.Office Supply CompaniesThese companies are very well known among the public. Companies such as Mead,Five Star, etc. are known to have great quality supplies, but they are also over priced.They tend to be more popular than brand store supplies, since they are known mainlyfor office supplies, and they develop a name for high-quality items. However, theseitems are often too expensive for many students with low budgets, and many do notcare about brand names.Mail OrderThese companies have the advantage of competitive pricing and little effort required

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Term
Spring
Professor
N/A
Tags
The Odyssey, Brand, office supply companies

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