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Project 1 - Tesla Paper 1.docx - TESLA 1 Introduction Tesla...

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TESLA1IntroductionTesla Inc was founded in 2003 with a vision to be the dominant force in the automobileindustry while using the most advanced technology and being environmentally conscious(Rowland, 2018). The company began with minimal influence in the corporate world but had aclear purpose and definitive business strategy. Shaping the brand from the production of onevehicle, they used profits to grow exponentially. In the past year has made some decisions theyhope will increase profit, including new vehicles and global expansion. Starting frominvestments, mostly by Elon Musk, Tesla has a wide range of investors and remains profitabledue to spending changes that proved successful. Their financial success in China seemeduncertain amid a trade war but have benefitted recent changes. This analysis narrates Tesla’sbusiness activities and prosperity.Discuss Tesla’s business and purposeTesla began with a dream of providing electric vehicles in order to reduce emissions andaccelerate the use of clean energy in the transportation sector. In 2019, CEO Elon Musk claimedTesla prioritizes sustainable energy with an added interest in autonomous vehicles that couldsave lives and improve traffic conditions. He mentioned that already produced automobiles havethe capability for self-driving technology though the software is not currently available (Clifford,2019). This is important for investors and buyers because it adds value to the vehicles and allowsowners to continue using their vehicles when the software is introduced.To carry out its purpose, Tesla offers a unique business model that aligns with theirmission and vision. It is a three-prong system; direct sales, effective servicing, and chargingavailability. This removes conflict of interest, speeds production, and satisfies customers through
TESLA2a direct sales approach that involves company owned showrooms and the option to buy onlinefor a superior customer experience. Most showrooms have on-site service centers, but Tesla also

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