Case study answer example.pdf - Table of Contents 1.0 Case...

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Table of Contents 1.0 Case Summary ........................................................................... 1 2.0 Problem Identification ............................................................... 2 2.1 Poor Market Acceptance ................................................................. 2 2.2 Poor Adaptability to Local Conditions ............................................... 2 2.3 Ethical Challenges in Business Operation ......................................... 2 3.0 Alternative Strategies ................................................................ 3 3.1 Poor Market Acceptance ................................................................. 3 3.1.1 Alternative Strategies ............................................................... 3 3.1.1.1 Mass Customisation ........................................................... 3 3.1.1.2 Target Low-Income Consumer ........................................... 3 3.2 Poor Adaptability to Local Conditions ............................................... 4 3.2.1 Alternative Strategies ............................................................... 4 3.2.1.1 Polycentric Management .................................................... 4 3.2.1.2 Geocentric Management .................................................... 4 3.3 Ethical Challenges in Business Operation ......................................... 5 3.3.1 Alternative Strategies ............................................................... 5 3.3.1.1 Build Organisational Culture ............................................... 5 3.3.1.2 Decision Making with Ethical Consideration ......................... 5 3.3.1.3 Develop Moral Courage ...................................................... 5 4.0 Evaluation of Alternative Strategies .......................................... 6 4.1 Poor Market Acceptance ................................................................. 6 4.1.1 Alternative Strategies ............................................................... 6 4.1.1.1 Mass Customisation ........................................................... 6 4.1.1.2 Target Low-Income Consumer ........................................... 6 4.2 Poor Adaptability to Local Conditions ............................................... 7 4.2.1 Alternative Strategies ............................................................... 7 4.2.1.1 Polycentric Management .................................................... 7 4.2.1.2 Geocentric Management .................................................... 7 4.3 Ethical Challenges in Business Operation ......................................... 8 4.3.1 Alternative Strategies ............................................................... 8
4.3.1.1 Build Organisational Culture ............................................... 8 4.3.1.2 Decision Making with Ethical Consideration ......................... 8 4.3.1.3 Develop Moral Courage ...................................................... 9 5.0 The Best Strategy and Justification ......................................... 10 5.1 Poor Market Acceptance ............................................................... 10 5.1.1 Alternative Strategies ............................................................. 10 5.1.1.1 Target Low-Income Consumer ......................................... 10 5.2 Poor Adaptability to Local Conditions ............................................. 10 5.2.1 Alternative Strategies ............................................................. 10 5.2.1.1 Geocentric Management .................................................. 10 5.3 Ethical Challenges in Business Operation ....................................... 11 5.3.1 Alternative Strategies ............................................................. 11 5.3.1.1 Decision Making with Ethical Consideration ....................... 11 6.0 Implementation of Strategy .................................................... 12 6.1 Poor Market Acceptance ............................................................... 12 6.1.1 Alternative Strategies ............................................................. 12 6.1.1.1 Target Low-Income Consumer ......................................... 12 6.2 Poor Adaptability to Local Conditions ............................................. 12 6.2.1 Alternative Strategies ............................................................. 12 6.2.1.1 Geocentric Management .................................................. 12 6.3 Ethical Challenges in Business Operation ....................................... 13 6.3.1 Alternative Strategies ............................................................. 13 6.3.1.1 Decision Making with Ethical Consideration ....................... 13 7.0 Conclusion ................................................................................... 14 References .......................................................................................... A
Page | 1 1.0 Case Summary The case explores the corporate strategy what Walmart international uses to guarantee flawless success. Upon entry to a new market, Walmart prioritizes total dominance of the market, even if it means purchasing other established companies or starving them out of business. Walmart began its expansion adventures in 1991 by opening Sam Club in Mexico, a step whose success exceed expectations and initiated further expansions in USA. Opening of the Sam Club triggered Walmart`s drastic growth that applies low-price model. Walmart has opted to replicate the same idea in the international markets after achieving much success in USA. At the time, nonetheless, Walmart has no sufficient resources to enter multiple countries concurrently. Instead, it decided for a logically sequenced strategy to enter the market. The company performs well in developing economies where it establishes a routine from scratch and then go on to lead the trend. Walmart`s succeeded in Mexico so much that the top three domestic retailers had to unite in an effort to combat Walmart. In 2014 alone, credit card sales increased by half and the number of active credit card user has exceeded 500 thousand people. Mexico is recognised as top one

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