Big Tobacco\u2019s Survival Manual - April 26th 2013 Big Tobaccos Survival Manual As Big Tobacco faces ever-increasing anti tobacco pressures they continue

Big Tobaccou2019s Survival Manual - April 26th 2013 Big...

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April 26 th , 2013 Big Tobacco’s Survival Manual As Big Tobacco faces ever-increasing anti tobacco pressures they continue to display unscrupulous ingenuity. Historically, when defending their products, the tobacco industry resorts to their traditional Nine D’s survival mandate, which includes: A. Deny the health consequences of smoking B. Deceive consumers about cigarettes true nature through marketing and public relations C. Damage the credibility of industry opponents D. Direct advertizing to women and youth. E. Defeat attempts to regulate or control the industry F. Delay legislation if unbeatable G. Destroy legislation once passed by disobeying, overturning, or exploiting loopholes H. Defend lawsuits against the industry tirelessly I. Develop new markets around the world (developing nation) However, Big Tobacco can and will utilize any-and-all of its formidable resources to flight a growing anti-tobacco movement. A few examples include: 1.

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