Angeles City National High SchoolMARKETING RESEARCH PROPOSAL1. Proposal Title“The Social Media Opportunity:Electronic commerce shopping success”2. Name of Proponent(s)1. POSADAS,JUSTIN2. TORRES,ANDREA MARIE3. YUMUL,JOSE ENRIQUE C.4.2. DemographicsGender: Male _____ Female _____Age : ______Marital Status: ________Income: ________3. Objectives of the Study(Formulatethe research objectives)The objective of this research are, to identify the massive influence of social media and its greatest contributionto the emerging opportunity of E-commerce and how it really make a significance tothe lives of its user orpotential market.This market research will aims to study the potential market if E-commerce is built locally andhow people wouldresponse to the new E-commerce-shopping company if something exist to theirplace.Furthermore,every single person has their social media and accessed to it,so,this research is purposelymade to enumerate potential cover market and and the possible success of it.4. Background of the Study(Discuss the research problem,, significance of the study, how the study contributes toexisting knowledge, social relevance of the study, basic assumptions as well as the scope and limitation of the study)Statement of the ProblemThis study aims to seek the market opportunity that E-commerce can get through using social networking and mediaplatform to generate income.The sudden click of the E-commerce may have various reason how it became as part ofeveryone’s life and has it really contribute to the lives of people,economy and to thismodern world .Creating concreteplan targeting to formulate the potential market may be difficult in significance reason that researcher method could becomplicated as this business type is online and the researchers is not able to builda marketing plan because the marketis not in determinedin this real world but in virtual world.This study objecting to answer the following relevant questions tothe study.1.How this study identify their potential market? Does proposal has already a target audience?2.What are the possible hindrances in achieving accurate research directing to E-commerce shopping success?3.How does this opportunity fulfill the needs of potential market?4.Could this opportunity makes a huge significancein achieving both customer and business needs?
Significance of Study:Generating a significance for this research is such a must as it really proving that it is worth proposing andworth to exist in the marketStudents - This research will engaged the students to eat vegetables through ice cream and provide them a healthybody .Teachers – This research will benefit the teacher to give importance of the health conditions of his/her students .Parents –This research will help the parents to be aware of the health of their children , also encourage them to beconscious to their food intakeAdministration – This study may acknowledge the administrators of ACNHS – SHS