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Jason JonesCase StudyMgt. 4501-888-Junk-VanOverview (#1)Founder of 1-888-Junk-Van, Marcus Kingo, has created a thriving business from scrap. The company hauls waste for businesses and households in and around London, Ontario, Canada. Thanks to Junk Van’s “virtualized” business model, professionalism, and “in your face” marketing techniques, the company has been very successful since operations began in 2008. However, Marcus is finding that his detached business model isn’t without its problems and is now looking to improve the company’s processes. Until now, basic data entry and email correspondence have been used to keep track of orders, but worker progress and customer satisfaction are starting to suffer as a result. Marcus wants a new ordering system to improve his business but knows that he has to choose carefully.Competition (#2)As author Liliana Jimenez affirms in her article, junk removal is by and large a commodity and, as such, is highly elastic in terms of pricing. Customers are welcome to dispose of their junk free of charge and look only to Junk Van for the convenience it offers. As a result, the company competes rigorously on price and charges a $50 base fee with a variable $0.21 per pound for the waste that is hauled. In addition to competing in cost, Junk Van prides itself on professionalism, aquality not well known to companies in the waste removal industry. Still, competition is tough for the growing business as national and multinational corporations dominate the industry’s market share while smaller waste removal businesses compete for local profits. Junk Van’s