Ad campaign critique Presentation

Ad campaign critique Presentation - S Specifically...

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S Allstate “Mayhem” Campaign Chelsea Vincent Jordan Grover Anthony Collins
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Theme S Comedy S Laugh it off, you’re covered! S Personable S “Mayhem” can happen anywhere, anytime. 
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Strategy/Goal S Brand/Company Recognition S Versatility S Bring in new costumers while keeping the present costumers S Keep the audience engaged S Comedy S Value over Cost S “Dollar for dollar, nobody protects you better from Mayhem  than Allstate”
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Target Market S Young to middle aged, educated adults
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Unformatted text preview: S Specifically men (Violent/comedy) S Shown mostly during sports broadcast – Prime Time Media S Broadcast S Commercials (T.V & Radio) S Social Media S Print Ads Auto Insurance S S Motorcycle Insurance S Homeowners/Renters Insurance S ...
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