ad campaign critique - Grover,Jordan Collins,Anthony...

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Grover, Jordan Collins, Anthony Vincent, Chelsea 14 December 2013 Com 226 Ad Campaign In today’s world, there are hundreds of ad campaigns that can be seen on an  everyday basis. These campaigns can be found promoting all different types of products  ranging anywhere from a clothing line, to insurance. Not only do these campaigns range  in what they are promoting, but also in how the audience receives the messages. One of  the most famous and well known ad campaigns, that is still running today, is Allstate  Mayhem. Allstate used a specific theme that ultimately helped them to meet their goals,  reach their target market, and reach all media spectrums. All of these aspects are the  reasons why this campaign is successful. Allstate used a specific theme for their Mayhem campaign that can be saw in  every ad within this campaign. The theme used is comedy and violence. Comedy is  promoted through “the mayhem guy” who can be saw acting anywhere from a teenage  girl all the way to an animal. The purpose behind the comedy theme is to “laugh it off,  Allstate has you covered”. Having this campaign being comedic draws in the audience  and keeps their attention. Allstate also uses comedy to show that mayhem can happen to 
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