MISM2301 info mgt & ecommerce session (Session 21)-Sec 4

MISM2301 info mgt & ecommerce session (Session 21)-Sec...

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Web & Information management – eBusiness / eCommerce enablement MISM2301 Wednesday, February 26, 2014 Assistant Professor Martin Dias 1
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DQ 6 & 10 debrief Discuss Dimensions of commerce (revisit) Discuss e-business/e-commerce flavors Discuss enabling technologies Debrief VW case Agenda 2
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Diagnostic Quiz #6 Debrief Average grade: 95 3 Topics at issue… None…good job!
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Diagnostic Quiz #10 Debrief Average grade: 92 4 Will candidates for reclaim and advise
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Dimensions of Commerce (revisited) Source: Chen, 2004 Enter store Engage clerk Buy TV Go online Engage iTunes Buy song 5
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Digital goods/products Characteristics Indestructibility Experienced versus diminished during consumption “Delete the obsolete”…not for digital goods What happens in Vegas does not really stay in Vegas Reproducibility Low cost/high speed of copying once created Transmutability Ease of customization Ease of high-jacking / plagarism (Choi et al., 1997) 6
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E-commerce : Three Main Flavors B2B C2C B2C (B2G) Merchant: direct Non-merchant: facilitated Mike Zack 7
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Essential e-commerce processes Access Control & Security Search Management Profiling & Personalizing Collaboration & Discussion Event Notification Workflow Management Content Management Shopping Cart/ Payment Catalog Management Mike Zack 8
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E-Commerce Enablers Types of e-commerce enablers E-commerce application providers provide software applications, web software, security software and database services for the purchase and sale of goods E-commerce technology infrastructure provider provide routers, storage devices, servers, data centers (including cloud computing providers), and networks which enable e-commerce. E-commerce support services provider offer technical support services for software and hardware assets and infrastructure 9
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E-commerce : Three Main Flavors B2B C2C B2C (B2G) Merchant: direct Non-merchant: facilitated Mike Zack 10
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E-commerce : B2C B2C Merchant: direct Mike Zack 11
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B2C Success Factors Web Traditional Selection & value Performance & service Look & feel Advertising & incentives Personal attention Community relationships Security & reliability Prof. Mike Zack Who wins?
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E-Commerce technologies …offer manufacturers and retailers the ability to market, sell, and service their products to customers through the Web and channel partners. E-commerce solutions can benefit enterprises: automate the Web sales process and customer experience, gain insight into customer behavior and preferences, improve visibility into channel activities and performance improve customer satisfaction and loyalty. (Source: Gartner) 13
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Three-Tier Web Architecture Database & apps (back end) Web servers & e-commerce applications Client browser (you) Internet 14
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Three-Tier Web Architecture: User Tier A browser is a program that a user uses to interact with web servers on the Internet.
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