Unit7ResearchProjectIB315ExportBusinessPlan.docx - Export...

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Export Business Plan 1 Export Business Plan IB315: International Business Perspectives Joel Adamson October 3, 2020
Business Market Plan 2 Purpose This Export Business plan is to establish the purpose and guidelines for water bottles to be exported to Mexico so that it could effectively help with people’s health in Mexico. Mexico is a global leader in bottled water per capita intake since the nation has been unable to provide its people with healthy drinking water. This has created a bottled water boom that is currently growing in the region, as its residents do not believe that their community will ever provide them with clean tap water. In Mexico alone, about 80 to 90 percent of its population relies on bottled water as of today, they find this to be their primary source of drinking water because their water is not good. I plan on trying to take over a little bit of this market even though there is a bunch of companies that stack the market when it comes to water bottles and exporting them. I want to influence right in the middle and market as a mid-level company to start off until it eventually grows into a larger corporation. I named a company specifically for this project it’s not a real company or corporation. It’s called Hella Hydration Inc. I’m hoping that this company has a bright future and I also hope that it’s a good business plan.
Business Market Plan 3 Table of Contents Purpose…………………………………………………………………………………….…….2 Table of contents……………………………………………………..………………………...3 Executive Summary……………………………………………………………………………4 Introduction…………………………………………………………………………….5 Situation Analysis……………………………………………………………………...5 Cultural Overview……………………………………………………………………...6 Norms, Practices, Social Structure Consumer Attitudes toward Bottled Water Education Levels and Languages Spoken Political Environment……………………………………………………………………9 Government Structure and Legal-Political Forces Required or Prohibited Features Label and Packing Requirements Export Marketing Plan…………………………………………………………………...10 Economic Development………………………………………………………………….11 Country Development and Purchasing Power Wages and Infrastructure Conclusion……………………………………………………………………………….12 Works Cited……………………………………………………………………………14
Business Market Plan 4 Executive Summary Hella Hydration Inc. Offers superior on-site distribution of filtered water that provides life-sustaining water to keep Mexico's people safe. Our team ensures that the water is safe, secure and distributed as though we were living in every customer's house. Hella Hydration Inc. is headquartered in Phoenix, Arizona with a direct shipping line connected into Mexico. This Company is Owned by Joel Adamson and he so far has a lot of experience with drinking water over the years of playing sports and being involved with other marketers and sales for the last 10 years. We sell bottled water in single serving and five-gallon jugs in supermarkets and local stores, as well as distribution and recycling of jugs to homes and businesses.

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