Week 6 Case Study - 1.(andincrease communication)betweendepartments?Whydidhe.dothis?Explain , ,

Week 6 Case Study - 1.(andincrease...

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1. How did Electrolux Chief Executive Straberg break down barriers (and increase communication) between departments? Why did he. do this'? Explain. needed to make some radical changes.  Before this change, the company wasn’t known tobe innovative.  Designers would come up with ideas, engineers would build it, and marketers would come up with a way to present it to the public.  In order to be a major worldwide competitor, Straberg knew that the old company structure would have to change in order to see successful results. 2. What a re the advantages for Electrolux of having individuals from different departments and functional areas work together on product design? Describe.3. ln an era with intense competition and several low-cost products on the market, how can Electrolux use teamwork and groups to succeed? Describe.

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