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Unformatted text preview:and John Stuart Mil. Both believed that human actions were motivated entirely on pleasure and pain, yet Mil saw that motivation as a basis for the argument that the promotion of happiness is the test by which to judge all human conduct. There were also distinct terms and theories that aligned closely with utilitarianism. John Gay developed the first systematic theory of utilitarian ethics. However, his pursuit of happiness was given a theological basis. 4. Identify one strength and one weakness of the utilitarian view. (2 points.) One strength of Utilitarianism is that it is objective. The positive and negative consequences of actions can be measured. It gives an independent way of deciding on what is right and wrong. However, one weakness is that it's subjective. We all have different definitions on happiness, which makes it difficult to understand what you're measuring to.