GraphicsGuidlines - GRAPHIC TYPOGRAPHIC DESIGN Basic...

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Basic Principles: Alignment o Items that are aligned horizontally and/or vertically are perceived to be more organized than those that are not. o Lack of alignment is one of the biggest causes of unpleasant looking layouts Poor alignment creates too many perceptual "edges" in a display. Better alignment results in fewer features to be processed, creating a stronger cohesive unit o Every item should have some type of visual alignment with another item on the page. o Even when aligned items are physically separated (not directly next to each other) there should be an invisible line that connects them. o If your alignments are strong, you can break through them consciously to create a more dynamic layout. The trick is to do it so that it looks intentional, and not like a mistake Proximity o Group related items together so that they are seen as one visual unit, elements that are intellectually connected should also be visually connected o When pieces of your design are scattered all over the page, the layout appears unorganized and lends no visual clues as to where a viewer should begin o Groupings help organize the information, reducing clutter and giving the reader a clear structure o Items that are NOT related to each other should not be in close proximity o Equal division of space throughout your entire layout results in poor proximity - what goes with what? Use more or less space between elements to indicate which ones go together by virtue of their relative proximity. Contrast o Contrast is usually the most important visual attraction on the page – It’s what makes the viewer look at your layout in the first place. o The idea behind contrast is to avoid elements (sizes, font’s, rules) on the page that are similar: if two elements in your layout are sort of different, but not really, then you have conflict , not contrast Examples of conflict: 1. Using a 1pt line and a 2pt line in the same 11x17 layout: if you use different line weights they need to be noticeably different such as a 1 pt line and a 3 or 4 pt line. 2. Using two similar fonts, such as Arial and Helvetica. There is no rule that says you can not use more than one font in a particular layout, but make them noticeably different. o
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This note was uploaded on 04/10/2008 for the course ELDS 325 taught by Professor Bacha during the Spring '08 term at SCAD.

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GraphicsGuidlines - GRAPHIC TYPOGRAPHIC DESIGN Basic...

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