Table 1.2: Industry Attractiveness Analysis Industry 2: Office Supplies Aggregate Category Factors Market Size: $80.7 billion dollars in US. The United States is the world's largest market for office services and supplies, accounting for 48.1% of the global market's revenues. + Market Growth: Market grew by 3.5% in 2006. In 2011, the United States office services and supplies market is forecast to have a value of $94.9 billion, an increase of 17.6% since 2006. The industry has had a compound annual growth rate (CAGR) of 3% for the period spanning from 2002-2006. + Product Life Cycle: The industry is in the growth stage and has held a steady growth since 2002. The bookmark alarm clock would be in the introduction stage because there are no products like this currently on the market. + Profits: Initially profits would be low because of development costs because the product requires significant research and development. -Sales Cyclicity: The industry maintains a steady growth within a decade with little cyclicity. +
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Buyer power, Product life cycle management, office supplies, Compound annual growth rate, Must See TV