GAP - Sharlene Alexander Rich Lee Mari Weitzman Sarah...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Sharlene Alexander, Rich Lee, Mari Weitzman, Sarah Schwartz, Stephen Merenes GAP OUTLINE History and Market Coverage/Targeting Don and Doris Fisher founded Gap in 1969 in San Francisco, California. Gap acquired Banana Republic in 1983. The first Gap Kids store opened in 1986 and its first international store opened in 1987 and Old Navy opened in 1994. The company started online retailing in 1997 with the launch of Gap.com. In 2003 Gap launched Spanish TV commercials to target the growing population of Hispanics in the US. Gap sold its German operations to H&M in 2004. Gap expanded its international operation in 2006, opening Gap and Banana Republic in Singapore and Malaysia in January 2006. A month later it launched Banana Republic stores in Tokyo and Kobe. In February 2007, Gap ranked 25 th on the list of 100 Best Corporate Citizens in an annual survey of major US companies. Gap is a specialty retailer operating retail and outlet stores selling casual apparel, accessories and personal care products for men, women and children under the Gap, Old Navy, Banana Republic, Piperlime, and Forth & Towne brands. The company operates 3,131 stores throughout the US, as well as in Canada, the UK, France, Ireland and Japan. In addition, the company also markets its products to its US customers through three websites: Gap.com, bananarepublic.com, oldnavy.com,forthandtowine.com and Piperlime.com. Gap offers extensive selections of classically styled casual apparel at moderate price points, which are usually priced higher than Old Navy apparel to target a little more upper class shopper than Old Navy. It also offers accessories and personal care products. The brand extensions of the Gap include Gap Kids, babyGap and Gap Body Gap's Mission Statement: At Gap Inc. we never stop moving. It takes thousands of passionate, dedicated and talented employees around the world to deliver the merchandise and shopping experience our customers expect and deserve. Here's a look at how we do it: Inspiration From color to concept, it all begins with inspiration — whether it's people-watching on the streets of Tokyo, a flash from a dream or a visit to a local art gallery. At Gap Inc.'s product development offices in New York City, designers, product managers and graphic artists create the look and feel for each season's merchandise. Sourcing
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 5

GAP - Sharlene Alexander Rich Lee Mari Weitzman Sarah...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online