Comm notes - Ratings Arbitron Two major companies Arbitron(radio and Nielsen(TV Share percentage of sets tuned to a specific program compared to

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Ratings - Two major companies Arbitron (radio) and Nielsen (TV) - Share: percentage of sets tuned to a specific program compared to sets in use at a given time - Rating: percentage of sets tuned to a program compared to all possible sets that could be on Arbitron - From diaries to portable peoplemeters o Peoplemeters electronically pick up frequencies and automatically send info to computer Nielsen - Uses 4,000 Nielsen homes - From telephone surveys – Homescan What does TV tell us about American Culture? - TV & culture - TV technology and change TV unites a nation - Kennedy Assassination 1962 - Civil Rights Movement 1960’s-1970’s - Moon Landing 1968 - Vietnam War 1970’s - Space Shuttle Challenger - 9/11 2001 Corporation for Public Broadcasting – 1967 - Alternative to commercial broadcasting - Later, CPB added NPR Videotape (1956), VCRs: (1976) - Intended for time shifting - Started a huge market in rentals - Hurt film industry Impact of cable - Some places have 200+ channels - Search for chap programming Sweeps weeks - February - May - November News vs. newsmagazines - NBC dateline - To Catch a Predator 3/24/08 Monday, April 7: Comm majors & pre-registration info class
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How different media industries operate - They do not always operate rationally; but always encompass ideology Advertising and PR - Both are persuasion industries
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This note was uploaded on 04/10/2008 for the course COMM 121 taught by Professor Hanson during the Spring '08 term at UMass (Amherst).

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Comm notes - Ratings Arbitron Two major companies Arbitron(radio and Nielsen(TV Share percentage of sets tuned to a specific program compared to

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