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Unformatted text preview: 3-13-08PERSUASIONMilgram Experiment-what is the experimenter using to elicit obedience?-programmed responses of the experimenter:1. please go on2. experiment requires you to go on3. it is essential that you go on4. you have no choice: must go on-why are participants obedient?-norm of obedience-situation calls for obedience (experiment is at elite college with world-class professors)-cognitive reinterpretation-dehumanization (shocker removed from person in pain)-just-world view: belief that people get what they deserve (person being shocked wasnt learning his words, so he deserves punishment)-gradual stepwise character of obedience (start with little shock, then increases)-difficulty of translating intention to quit into effective actions-events were confusing (this is a new situation: we dont shock people daily)-creates indecision-makes social influence likely-factors that influence obedience:-participants proximity to victim (increase proximity=less obedient)-institutional authority...
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This note was uploaded on 04/10/2008 for the course PSYCH 360 taught by Professor Butz during the Spring '08 term at UMass (Amherst).
- Spring '08
- Social Psychology