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PoM-LESSON-1(Abridged).docx - PRINCIPLES OF MARKETING...

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PRINCIPLES OF MARKETINGMarketing Principles and StrategiesLesson 1I. INTRODUCTIONINTRODUCTION(5MINS)Everyone is fortunate to have marketing everywhere. It is in every corner ofthe offices, malls, schools, and even in houses. It is part of everyone’s life all thetimes. One can see and touch all products and experience the services created bymarketers.At the end of this lesson, the learners shall be able to:1.Understand the meaning and importance of marketing; and2.Formulate framework for comprehending the principles of marketing.The following e-learning platforms will be used as per teacher advice:1. Edmodo;2. Zoom;3.Google meet; and4.Messenger/messenger chat room.II. ACTIVITYDirections: Watch the video links below.Definition of Marketing:?v=fROyYy_NoxAScope of Marketing:-important-scope-of-marketing-explained/32288Marketing Concepts:IV. ABSTRACTIONMarketing DefinitionThe American Marketing Association defines marketing as “the activity, setof institutions, and process for creating, communicating, delivering, andexchanging offerings that have value for customers, clients, partners, and societyat large.”Basic Components of Marketing1.Needs. A human needs is something that a person must have in order to liveand survive.

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Term
Fall
Professor
jane
Tags
Marketing, American Marketing Association

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