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BACHELOR OF BUSINESS ADMINISTRATIONANDBACHELOR OF SCIENCE IN ACCOUNTING AND FINANCEBBA 1202: BUSINESS COMMUNICATION SKILLS ANDPUBLIC RELATIONS.STUDY MATERIALS© TU
BUSINESS COMMUNICATION SKILLS AND PUBLIC RELATIONS(BSM122)STUDY MATERIAL FOR TEAM UNIVERSITYPage 1COURSE descriptionCommunication is the most important skill in the life; we spend most of our working hourscommunicating. In the modern world skill at communicating technical concepts is sometimes justas important as having the technical skills themselves. This course develops students' skills in boththe written and verbal communication of technical concepts. In addition the general communicationskills that are fundamental to getting and keeping a job are taught. This course provides studentswith the knowledge and skills to communicate professionally on many levels including writing;speaking; conducting meetings; giving presentations and interpersonal dialogues; and usingelectronic media. The course helps to highlight the nature, dynamics and the process ofcommunication in the context of organizations. It involves the practical steps to become effective incommunicating. The course encourages student learning with a range of interesting teachingtechniques including guest lecturers and group presentations.Course ObjectivesThe objective of this course is to provide students with communication skills to enable themto;1)Understand the conceptual framework of communication2)Explain the importance of effective communication.3)Acquire practical communication skills.4)Communicate effectivelyExpected learning outcomesBy the end of this course, students should be able to:1)Understand the conceptual framework of communication2)Explain the importance of effective communication.3)Increase your ability to communicate with intention, develop effective listening skills,4)Choose optimal communication channels and strategies.5)Improve group communication skills to make effective presentations, facilitate usefulmeetings, and write clear communications.6)Acquire practical skills to communicate in crisis times
BUSINESS COMMUNICATION SKILLS AND PUBLIC RELATIONS(BSM122)STUDY MATERIAL FOR TEAM UNIVERSITYPage 2TABLE OF CONTENTSCOURSE CODE&NAME:BUSINESS COMMUNICATION SKILLS AND..............Error!Bookmark not defined.PUBLIC RELATIONS........................................................................Error! Bookmark not defined.TABLE OF CONTENTS..................................................................................................................2LECTURE ONE..............................................................................................................................13INTRODUCTION TO COMMUNICATION...............................................................................131.0 Introduction..............................................................................................................................131.1 IMPORTANCE OF COMMUNICATION..............................................................................141.2 METHODS OF COMMUNICATION....................................................................................141.2.2WRITTEN COMMUNICATION...................................................................................161.2.3Nonverbal communication...............................................................................................171.3 FACTORS TO CONSINDER WHILE CHOOSING A METHOD OF COMMUNICATION.........................................................................................................................................................19LECTURE TWO.............................................................................................................................20ORGANIZATIONAL COMMUNICATION................................................................................202.0 Introduction:.............................................................................................................................202.1.1. Formal vs. informal communication................................................................................212.1.2. Internal and external communication...............................................................................212.2 THE FLOW OF INFORMATION IN ORGANIZATIONS./COMMUNICATION SYSTEMS........................................................................................................................................................222.2.1 Vertical communication:...................................................................................................222.2.2Horizontal communication:...............................................................................................222.2.3 Diagonal communication:.................................................................................................222.2.4 The grape vine:.................................................................................................................232.3 THE COMMUNICATION PROCESS....................................................................................23The sender/ Source...........................................................................................................................24Encoding...........................................................................................................................................24Channel/ Medium............................................................................................................................24Decoding...........................................................................................................................................25

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Term
Spring
Professor
NoProfessor
Tags
external communication, TEAM UNIVERSITY

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