1 - Your article reflections must include the following...

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Your article reflections must include the following information, if it is discussed in the articles. Media Plan Category: ____$10 million to $25 million____ Product: ____Special K_________________ Advertising Agency: ____Starcom USA______________ Marketing Problem o Market problem: Special K sought to tap in to the ever revolving health craze by having dieters associate using Special K products with a healthy life-style. Situation Analysis o Market situation: The weight loss market, especially in America, is always an attractive market for companies but there is usually a bit of a fluctuation in the environmental conditions when a new trendy diet catches on. Its unclear if any “fad” diets were popular at the time, but Special K choose to target the age-old method of maintaining a well-balanced approach to weigh loss. Marketing Strategy o Marketing objectives: Special K wanted to inspire dieters not only during its seasonal, two-week-long "Lose Six Pounds" challenges but throughout the
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This note was uploaded on 04/10/2008 for the course ASDF 123 taught by Professor Sdafg during the Spring '08 term at LSU.

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1 - Your article reflections must include the following...

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