2 - MC 4034 Advertising Media Analysis & Planning...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
MC 4034 Article Reflections Your article reflections must include the following information, if it is discussed in the articles. Media Plan Category: ____Best use of interactive________ Product: ____Cingular __________________ Advertising Agency: ____Digitas____________________ Marketing Problem o Market problem: Cingular wanted to improve its underground, or “street cred”, presence with the younger generation and connect with the demographic on their own terms Situation Analysis o Market situation: Cingular would certainly classify as a well established wireless provider regardless of the Youtube promotion, but this movement with the Generation Y demographic helped improve its overall brand identity and generate sales in for their handheld devices. Marketing Strategy o Marketing objectives: It doesn’t list any of the specific objective Cingular had going into this, but its clear it achieved those goals as “[they] were able to be
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

2 - MC 4034 Advertising Media Analysis & Planning...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online