MIDTERMEXAM.docx - 1 How can BlackBerry recover from...

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1. How can BlackBerry recover from massive losses using the concept of functional strategies? Answer : BlackBerry can recover from their massive losses through product development strategy. BlackBerry can capitalize on innovating new products for new markets by injecting current technological trends to the features and designs of their products. BlackBerry may also engage in debt financing to raise their capital for research and development for their products. BlackBerry may also use mass customization to reconfigure its people, processes and products according to their customer preferences. Through this hopefully BlackBerry may be able to cope up with today’s market conditions and recover from the massive losses they incurred in the past.

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