BSBMGT616_Online Study Guide.pdf - Online Study Guide...

Online Study Guide
AIC_BSBMGT616_OS V1.0

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IBSA Student workbook Section 2
AIC_BSBMGT616_OS V1.0

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The strategic planning process begins with research and
analysis. It is asking ‘Where are we now?’ and ‘How well
AIC_BSBMGT616_OS V1.0

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There are various ways of researching and analysing
organisation’s current status, both internally and
externally.
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Some of these methods include:
 Collecting and reviewing data
 Interviewing key stakeholders
 Seeking advice from experts
 Surveying customers
 Conducting external PEST analysis
 Conducting internal SWOT analysis
AIC_BSBMGT616_OS V1.0

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Data and information is classified as either quantitative
or qualitative.
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Quantitative data is numerical information that can be
displayed using charts, tables and diagrams. It can be
easily measured and analysed to determine quantity or
extent of factors being investigated.
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Qualitative data is focused on words and observations,
not numbers. This can include stories, interpretations,
characteristics and descriptions that cannot be captured
from quantitative data.
AIC_BSBMGT616_OS V1.0

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It is essential that data is ‘quality tested’ to ensure
it will produce the desired results.
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Data should be:
◦ Accurate
◦ Relevant
◦ Reliable
AIC_BSBMGT616_OS V1.0

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Primary data collection is when the researcher
(the user of the data) directly collects and collates