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GROUP-9-ACTIVITY-1.2.docx - Name: Castro, Lyn Charllote B....

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Name:Castro, Lyn Charllote B.Program, Year and Section:BSA-2ALingat, Jen Marielle S.Lobo, Clarisse E.Parilla, Katelyn M.General Instructions:Choose your own CompanyCreate your own version of SWOT Analysis (Internal & External)Every category needs and explanations and images (Picture or any visual presentations)The criteria must meet at 10 examples per analysis (Example: 10 strengths then explain ETC.)Note:Surname with starts at letter A-M (International Company)Surname with starts at letter N-Z (Local Company)ACTIVITY IN STRATEGIC MANAGEMENT # 1.2STRENGTHS1.Extensive International SuppliersStarbucks is recognized for building a substantial global network of suppliers and they recognizethe value of a well-managed supply chain and the fact that a high volume of business necessitates anequivalent volume of goods. Starbucks has roasting, packaging, warehousing, and storage plants ineight states throughout the United States as well as other countries. Starbucks operates coffee farms inChina and buys fresh coffee beans directly from farmers in 30 countries around the world, includingCentral and South America, Asia, and the Pacific Islands, to ensure that the beans meet Starbucks' highexpectations. Starbucks also manages the roasting and packing of coffee beans before distributingthem to baristas and consumers, in order to keep them from being over-or under-roasted.2.Strong Loyalty ProgramStarbucks has one of the most popular loyalty programs, the ‘Starbucks Rewards' scheme, whichprovides reward members with freebies and discounts as well as the ease of mobile payment, pre-ordering, and free birthday drinks, giving them lots of reasons to prefer Starbucks over the competitors.The coffee chain's financial success can be attributed to the 'Starbucks Rewards' scheme as a matter-of-
fact Starbucks has announced a $2.65 billion rise in sales, with the majority of the increase attributedto their rewards program.3.Store AmbienceWhen someone mentions Starbucks the first thing that comes to our mind is a place with woodfixtures, glass, with a touch of green accents here and there not to mention the inviting smell of aromaof the coffee that lingers all around the shop makes it even cozier. The smell of the coffee beans speaksloudly, which then enhances the coffee atmosphere making the customers feel like they really areconsuming premium quality coffee.4.Brewing on Social MediaStarbucks is upping their customer service through their social media channels focusing onwhat the customers would like to see, also catching the latter’s attention. Many millennials andgeneration z has become addicted on posting their daily lives on social media from the places they havevisited to the food and the drinks they are consuming throughout the day are being posted on theirsocial media accounts countless of times. One of things we often see are pictures of people who areholding up or sipping a cup of coffee or other beverages with the famous logo most of us know.
5.Suited for Different Types of People

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