Managing_in_a_Global_Environment

Managing_in_a_Global_Environment - Chapter 4 Managing in a...

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    Chapter 4 Managing in a Global  Environment
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    Managing in a Global Environment What is your global perspective? Contrast ethnocentric, polycentric, and  geocentric attitudes towards global business. Understanding the global environment. Describe the current status of the EU, NAFTA,  ASEAN and other regional trade alliances. Explain the interdependence that  globalization involves Discuss the role of the WTO
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    Managing in a Global Environment  (Cont…) Doing business globally Contrast MNCs, TNCs, and borderless  organizations. Describe the  stages organizations go through  as they go abroad. Managing in a global environment Explain how the global legal-political  environment affects managers. Discuss Hofstede’s five dimensions for  assessing cultures. Explain the nine GLOBE dimensions for  assessing cultures. Discuss the challenges for doing business globally in 
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    Why do companies go abroad? Sales expansion Manufacturers seeking foreign product and  services to sell. To cut labor costs. High quality drives. For example, Apple  computer recently enlisted Sony’s aid in  producing parts for a notebook computer. To remain competitive.
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    Managing in Global  Environment Challenges Coping with the sudden appearance of new  competitors. Acknowledging cultural, political, and economic  differences. Dealing with increased uncertainty, fear, and anxiety. Adapting to changes in the global environment Avoiding parochialism. Parochialism refers to a  person’s narrow view of the world. Managers who  lack the knowledge of foreign values and customs will  find it difficult to compete with other managers and  organizations around the world that are seeking to  understand foreign customs and market differences.
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    What is globalization? Globalization is the worldwide interdependence  of resource flows, product marketing, and  business competition. OR Globalization is the expansion of a firm’s sales  or manufacturing to new markets abroad.
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    Manager’s Attitude Towards Global  Business Parochialism: viewing the world solely through  one’s eyes and perspectives. People with parochial views do not recognize  that others have different ways of living and  working.
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    Manager’s Attitude Towards Global  Business (Cont…) Ethnocentric attitude – is a parochialistic belief  that the best work approaches are those of the  home country. an approach to managing international 
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This note was uploaded on 04/09/2008 for the course BUS 103 taught by Professor Obiaku during the Spring '08 term at Community College of Allegheny County.

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Managing_in_a_Global_Environment - Chapter 4 Managing in a...

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