Planning_Tools_and_Techniques

Planning_Tools_and_T - Chapter 9 Planning Tools and Techniques Objectives Techniques for Assessing the Environment List various approaches to

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    Chapter 9 Planning Tools and  Techniques
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    Objectives Techniques for Assessing the Environment List various approaches to environmental scanning. Explain what competitor intelligence is and ways that  managers can do it legally and ethically. Describe how managers can improve the effectiveness  of forecasting. Explain the steps in benchmarking process Techniques for Allocating Resources List the four techniques for allocating resources Describe the different types of budgets Compare load chart against Gantt chart. Describe how a PERT network analysis works. Explain breakeven analysis. Explain linear programming
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    Objectives (Cont…) Contemporary Planning Techniques Explain why flexibility is so important to today’s  planning techniques. Describe project management. List the steps in the project planning process. Discuss why scenario planning has become an  important planning tool for managers.
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    Techniques for assessing the  environment Environmental scanning – is screening of large  amount of information to anticipate and interpret  changes in the environment. Environmental scanning reveals issues and  concerns that could affect an organization’s  current or planning activities. Competitor intelligence – is the process by which  organization gather intelligence information  about their competitors and get answers to  questions such as who are they? What are they  doing? How will what they are doing affect us? 
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    Techniques for assessing the  environment (Cont…) Global scanning – screening a broad  scope of information on global forces that  might affect the organization. This  approach has value to firms with  significant global interests.
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    Techniques for assessing the  environment (Cont…) How do companies find out about what  competitors are doing? From company’s own employees Suppliers and customers Advertisement, promotional materials, press  release reports filed with governmental  agencies, annual reports, newspapers  reports, etc.
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    Techniques for assessing the  environment (Cont…) Buy competitor’s product and your engineers  will study them through a process called  reverse engineering. The aim is learn about new technological  innovations. Corporate Web sites
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    Techniques for assessing the  environment (Cont….) Forecasting – Is a planning tool used to predict  the future environmental happenings that will  influence the operation of the organization.   is an attempt to predict future outcome.  Forecasting techniques include: Quantitative  forecasting and qualitative forecasting. 
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This note was uploaded on 04/09/2008 for the course BUS 103 taught by Professor Obiaku during the Spring '08 term at Community College of Allegheny County.

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Planning_Tools_and_T - Chapter 9 Planning Tools and Techniques Objectives Techniques for Assessing the Environment List various approaches to

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